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Johnny Walker Scotch
Back in 1820, John Walker set out to create 'a blend that cannot be beat', (Alexander Walker, 1888). Today, Johnnie WalkerŪ is the world's number 1 Scotch whisky, with over 4 bottles consumed every second. Over 120 million bottles are sold every year in more than 200 countries.

But it's not about the numbers - it's about the taste. There is a blend for every occasion, moment and place.

The outstanding collection includes Red Label(TM) - the Vibrant Blend - a favourite choice for celebrating every day and Black Label(TM) - the Definitive Blend - a deep and complex flavour. Gold Label(TM) - the Luxurious Blend - offers an indulgent experience, whilst Blue Label(TM) - the Rarest Blend - is created from the rarest and most expensive whiskies in the world. There's also the ultra rare Green Label.

The Rarest Blend Johnnie WalkerŪ Blue Label (TM) is our rarest blend. This isn't a whisky for beginners. It's challenging and an acquired taste, but like the finest rewards in life is worth it.

Created from the rarest and most expensive whiskies in the world, Blue Label(TM) has the authentic character and flavour of a traditional nineteenth century blend, just like those that John Walker and his son Alexander developed for their most valued customers.

Blue Label(TM) is made from a few exceptional whiskies with powerful flavours. Each bottle is precious to us and is individually numbered. Each contains a rare taste and gives an intense experience.

Discover more about Johnny Walker
The Johnnie Walker distillery has been owned and managed by an independent family company for five generations This has ensured that the Johnnie Walker distillery is still dedicated to the traditions, care and craftsmanship of malt whisky making. Nowhere else will you find a distillery that still grows its own barley, that still malts in its own traditional floor maltings, that still coopers to tend the barrels, and coppersmiths to tend the stills.

The Johnnie Walker range of single malt whiskies is unique. Three single malt whiskies of different age and different character. Each Johnnie Walker single malt reflects in its individuality, different aspects of the tradition, skill and care that are the hallmarks of the Johnnie Walker Distillery. A distillery firmly rooted in its past but forever seeking to refine the art of making malt whisky.

The Scotch Whisky Book by Mark Skipworth - - - In, 1820, John Walker bought a grocery, wine and spirit business in Kilmarnock. But it was his son Alexander who joined him in 1856, who was really responsible for laying the foundations of the company's success in the 20th century. He exploited Kilmarnock as a centre for carpets and textiles, spreading the name of the family's whisky through the salesmen who came to the town. And he made use of the merchant venturers system to get the whisky sold abroad. Alexander went to England and in 1880 opened an office in London. The timing couldn't have been better for the dearth of French cognac ensured a ready market for Scotch whisky. In those days, Walker's Whisky was known simply as Walker's Kilmarnock Whisky. In 1890 Alexander Walker opened an office in Sydney Australia, and in 1897 agents were appointed in South africa and an office opened in Birmingham. It was not until 1908, near 20 years after Alexander's death, that the brand name 'Johnnie Walker' began to be used. -

Overseas market ware reached through the 'merchant venturer' system whereby got were entrusted to the captain of the ship who would sell them on commission at the best price he could get. The system was favoured by the Johnny Company and by this relatively simple means, Johnnie Walker became known throughout the world. In 1917 the grain distillers of Distillers Company Ltd, were able to carry on (After the first world war.) , though, producing industrial alcohol for the war effort. After the war, many of the weakened independents agreed to amalgamate with Distillers Company Ltd. The interwar years also saw that company amalgamate with major blending firms. Master-minded by William Ross, managing director and later chairman of Distillers, Buchanan-Dewar (Who already joined forces), John Waler, White Horse Distillers and lager, William Sanderson came into the company. Haig, the fifth member of the Big Five, was one of the founders of Distillers. -

It was at the beginning of the twentieth century that Tom Browne designed the striding Johnnie Walker figure, Lord Stevenson coined the phrase ' Johnnie Walker, born 1820-still going strong' and the name Walker's Kilmarnock Whisky dropped in favour of the red and black slanted labels. -

Johnnie Walker Red label is the world's largest selling Scotch Whisky. Johnnie Walker Black label is the world's best selling de luxe whisky.

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